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Archive for the 'Branding Strategy' Category


The Indian Premier League (IPL) - economics

Posted by Naveen Athresh on June 1, 2008

Today is the final cricket match between the Chennai superkings (led by M S Dhoni) and the Rajasthan Royals (led by Shane Warne)!

Redefining cricket has once again been attempted with great pomp and flourish deacades after the great Kerry Packer (http://en.wikipedia.org/wiki/Kerry_Packer) introduced the world series cricket in Australia (http://en.wikipedia.org/wiki/Limited_overs_cricket).

Please also see: http://en.wikipedia.org/wiki/History_of_cricket

Lalit Modi (the scion of the $2billion, Modi enterprise) has done just that with the fusion of India’s icons – the cricketers themselves who are auctioned, the owners of the teams (each IPL cricketing state has been bought out by the bigwigs), the Bollywood actors, the large # of spectators and of course, the television viewers in millions of viewers across over 100 countries.

Its been a success – without doubt, but is this the key to the future of world cricket?

Read the rest of this entry »

Posted in Bollywood, Branding Strategy, F1, Infrastructure, Micro Economics, Sports, Strategy | 2 Comments »

One year PG Diploma in Intellectual Property Rights Law - NLSIU

Posted by Naveen Athresh on May 22, 2008

Before I begin this post, this is my mantra since the last few years when I have been exposed to this: I have a fondness for IP creation or Intellectual Property creation and this blog probably stands testimony to that fact! Which better place than to study IPR law from India’s topmost institute - National law school of India University (NLSIU).

I have written about this earlier too: http://ecofin.wordpress.com/2007/05/17/captive-product-units/ Read the rest of this entry »

Posted in Branding Strategy, Business Ethics, Information technology, Intellectual Property, International Finance, International Trade, International business, Macro Economics, Micro Economics, Strategy | No Comments »

A re-look at consulting

Posted by Naveen Athresh on May 4, 2008

I did some look n feel changes to my blog appearance because I was tired of the old design. I also changed the tagline from “The economic rationale of the 21st century” to “Consulting|Technology|International business” as this is what we want this blog to serve in future posts. Read the rest of this entry »

Posted in Branding Strategy, International Finance, International Trade, International business, Macro Economics, Micro Economics, Strategy | No Comments »

Ecofinglobe.com and its statistics from an year ago

Posted by Naveen Athresh on April 27, 2008

I was chancing to look upon my blog’s readership and it has skyrocketed in last few months. To give you an idea of how much the readership for http://www.ecofin.wordpress.com has gone up by, Alexa rating has shown a consistent rise in my webpage ranking (it currently stands at 755139 worldwide and its India ranking is better at 58137. Furthermore, my year old blog stats shows my blog to have averaged 9999 hits way in May 2007. The current count stands at 77791.

Above means nothing if people don’t read posts. Simple page views/hits serve no value absolutely. The most important indicator that indicates the health status of a blog is its post:comment ratio. My blog’s average post:comment ratio is at about 1:2. This means, for every post I put up, I get double the # of comments. This ratio was about 2:1 last year at about the same time and it had not even reached breakeven. So, it is a satisfaction that my blog is a success in terms of these critical metrics.

Thank you, all for making this blog readable! Its only my readers who can turnaround this blog and I hope to keep you as repeat readers so the value of this blog is enhanced further!

Keep visiting back - you know where to look for me: http://www.ecofinglobe.com!

Posted in Apartments, Automobiles, Beautiful cars, Books, Branding Strategy, Business schools, Cellular phones, Consulting, Corporate Finance, F1, Flats, Foreign exchange market, Gadgets, Human resources, Infrastructure, International Finance, International Trade, International business, Investment banking, Macro Economics, Mergers and acquisitions (M&A), Micro Economics, Periodicals, Project appraisal and financing, Real Estate, Real estate investing, Sales&Marketing, Stock market, Stock market investing, Strategy, Supply chain management, Trade documentation and logistics | No Comments »

Blogging guidelines - my two cents

Posted by Naveen Athresh on February 5, 2008

What are the important factors one needs to consider before one begins to blog:

1. First, get over this obsession of Google adsense. 99/100 bloggers I meet first think of making a quick buck on adsense rather than focus on quality of their blogs and its relevance towards the topic(s) chosen! This is really very disturbing statistics. Read the rest of this entry »

Posted in Apartments, Astronomy, Automobiles, Aviation, Beautiful cars, Bollywood, Books, Branding Strategy, Business Ethics, Business schools, Cellular phones, Consulting, Corporate Finance, F1, Flats, Foreign exchange market, Gadgets, Highways, Human resources, Humor, India budget, Indian Air Force, Indian Banks, Information technology, Infrastructure, International Finance, International Trade, International business, Investment banking, Macro Economics, Mergers and acquisitions (M&A), Micro Economics, Miscellaneous, North American Automobiles, Periodicals, Project appraisal and financing, Psycology, Railways, Real Estate, Real estate investing, Sales&Marketing, Sports, Stock market, Stock market investing, Strategy, Supply chain management, Trade documentation and logistics | 4 Comments »

Specifications of the Tata 1 lac car

Posted by Naveen Athresh on January 10, 2008

Source: CNN-IBN photo gallery (http://www.ibnlive.com/photogallery/633-14.html#view_start)

Here are the base specifications of this marvel that has drawn the attention of the 1 billion+ Indian population as also the global CEO’s of automotive companies to emulate this model of low cost production of people’s cars. Remember what Volkswagen (people’s car in German or Folkswagen - http://en.wikipedia.org/wiki/Volkswagen) did to Germany early in the 1900’s? The Tata’s might just as well repeat that feat multiplied by several factors in the Indian context - given India’s burgeoning population, growing disposable income and more and more looking for an affordable car that serves their needs!

Ratan’s Tata’s dream has become a reality today and almost all global have been full of commendation for this feat by TATA Motors for their latest innovation that currently does not have competitors since it is right now uncontested market space though this segment will hot up in the years to come but till then the Tata’s can count their volume sales in millions!

  • 624cc Petrol engine (Diesel to follow soon as per Ratan Tata)
  • 33BHP
  • A mileage of 20 kms to a liter and upto 26 kms to a liter on highways
  • A 30 liter petrol tank
  • A 4 door, 5-seater passenger capacity 
  • A rear engine and a front boot
  • A 4 speed manual gear box
  • The sticker price is expected to be about Rs. 1 lacs but the actual on road price is expected to be in the region of Rs. 1.2 lacs
  • Front disc brakes and drums for the rear
  • Euro 4 compliant and has met all crash test norms for frontal impact and side impact to prove the detractors wrong!
  • A top speed of 90kmph
  • Best of all, this car has 21% more space than a conventional Maruthi 800!

    http://ecofin.wordpress.com/2008/01/10/the-tatas-1-lac-car-the-nano-officially-lauched/

    Posted in Automobiles, Beautiful cars, Branding Strategy, Highways, Infrastructure, International business, Micro Economics | No Comments »

    The Tata’s 1 lac car, the Nano, officially launched!

    Posted by Naveen Athresh on January 10, 2008

    Tata Nano during launch at Pragati Maidan, New Delhi - Jan 2008

    Courtesy/source: http://www.rediff.com

    Ratan Tata has made his dream a reality today! Here are some pictures of this machine that is quipped to change the entire Indian automotive landscape in the years to come!

    Official production of this car will start later this year but it is to be seen as to whether the Tata’s will stick to their Sticker price or MSRP of Rs. 1 lacs (excluding taxes etc.) for this car.

    Congratulations, Ratan Tata, you have made India proud!

    A link to an older post on the same topic can be got here: http://ecofin.wordpress.com/2007/07/29/tatas-1-lac-car/

    Posted in Automobiles, Beautiful cars, Branding Strategy, Highways, Infrastructure, International business, Micro Economics | 8 Comments »

    Will receive my print edition of Mint from tomorrow!

    Posted by Naveen Athresh on November 12, 2007

    Looking forward to reading the Wall Street Journal from tomorrow! In addition, I will be able to compare the two competitors - Eco Times and Mint. I believe Mint already has a healthy subscription base of over 100000+ readers.

    Here’s wishing good luck to Mint to take on Eco Times - after all - the newspaper industry is largely dominated by Eco Times and Times of India as market leaders enjoying almost a Monopoly status. New entrants like Mint should be able to displace them from this Monopoly status - which is ultimately good for us - the end readers and consumers!

    Posted in Branding Strategy, Business Ethics, International business | No Comments »

    Mint - the new kid on the block for Financial news!

    Posted by Naveen Athresh on October 29, 2007

    http://www.livemint.com

    I just subscribed to its print edition that comes at a cool Rs. 299 per year fee. The good part about the Mint is that you have access to some select Wall Street Journal news that otherwise costs a lot of money to subscribe to sitting here in India! So, Mint becomes my flavored taste for access to some WSJ stories in addition to the local food for thought I get from my daily dose of my good old Economic Times that I subscribe to daily for the past 4-5 years now!

    Its the new kid on the block that keeps me abreast with the latest news in India/abroad in the Financial space!

    Its also got a handy e-paper and a desktop update. Sounds cool!
    Live Mint logo (Source: http://www.livemint.com)

    Posted in Branding Strategy, Corporate Finance, International Finance, International business, Stock market | 1 Comment »

    Research reports to come shortly - aka McKinseyQuarterly style

    Posted by Naveen Athresh on October 13, 2007

    All our research reports would be in PDF format and we are going to do comprehensive consulting analysis for our readers on myriad topics especially on the business sectors.

    All research reports would be made available at http://www.acc101.com

    Watch that space for more.

    Posted in Branding Strategy, Business Ethics, Consulting, Corporate Finance, Foreign exchange market, Information technology, International Finance, International Trade, International business, Investment banking, Macro Economics, Mergers and acquisitions (M&A), Micro Economics, Periodicals, Project appraisal and financing, Real estate investing, Sales&Marketing, Stock market investing, Strategy, Supply chain management, Trade documentation and logistics | No Comments »