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Archive for the ‘Intellectual Property’ Category

Google search / how do they do it?

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It’s not so easy. I was watching a lot of training sessions to understand how they do their search so efficiently and effectively.

It turns out, there is quite a logic that runs at the backend and none of it is fluke. They hire PhD’s to do stuff and even here, they try to understand the context of the user’s abstract search query in real world terms and usage and application. ex: a simple “Dr.” can be used in multiple contexts. One could be the real doctor. Or it could be “Drive” that form a part of some US addresses. Or it could be “denominator”. Or it could be “Dr.” and coupled with its other search terms. The permutations and combinations are just mind boggling and yet Google almost always gets it right – doesn’t it? HOW DO THEY DO IT? 

It is only after their built-in artificial intelligence kicks in to give users’ not just a sorted relevant search result list but one that makes sense to them as well. This is no easy ask and hats off to the folks at Google for getting this right.

I listened to a lot of presentations and keynotes from:

Marissa Mayer
Vice President, Search Products & User Experience
 

who is a workoholic and most of her presentations gave me a new dimension to understand GUI, usability and user experience.

http://www.google.com/corporate/execs.html#marissa

Google truly is a world-class company and I have blogged about them about an year and a half ago as well on the book – The Google story which I found enthralling as well.

Written by Naveen Athresh

December 11, 2008 at 1:57 pm

NLSIU classes

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In my iPhone mania, I have not written enough about this critical piece of my law studies!

My NLSIU classes are chugging along but they are extremely knowledgable profs, obviously of high caliber (given they coach regular BA, LLB grads of NLSIU) and we attend classes in the BA, LLB classrooms of the prestigious institution. The soft part aside, there is a lot of difference between just reading the material versus physically attending the classes in such part-time courses. Read the rest of this entry »

Written by Naveen Athresh

September 1, 2008 at 2:54 pm

iPhone 3G all set to be launched on 22nd Aug 2008 in India

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As we wait with bated breath, it costs a whopping Rs. 31000 (~$720) for the basic black 8GB model and Rs. 36100 ($840) for the 16GB white model.

A far cry from the AT&T Apple tie-up price of $199!

Lets see what it has to offer and then I will decide if this  needs to be added to my portfolio of gadgets! I want it but will wait and see as it unfolds. There is no doubt on the value of such a handy utility, it will improve my productivity (accessing office emails on the go), using MobileMe, playing iTunes, taking pictures, using the GPS system in-built into the device (I am sure AirTel will club it with some technology like WayFinder etc.), and of course, to send and receive calls!

Lets wait for the after tax cost to see the real numbers before we get all pumped up but I cannot control my excitement right now!

Written by Naveen Athresh

August 20, 2008 at 11:32 pm

The Indian IT products industry – taking baby steps

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There were a couple of articles on IT products versus IT Services in India some days back. It spoke of products businesses in India as a small percentage of the growing # of IT services companies that have sprung up everywhere. Read the rest of this entry »

Written by Naveen Athresh

August 15, 2008 at 11:49 am

Started my exciting classroom sessions at NLSIU!

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http://ecofin.wordpress.com/2008/07/27/i-am-officially-a-student-of-national-law-school-nlsiu-for-the-ipr-course/

I spent the whole day today at the National law school on my induction program to the course and in the second half of the day, a detailed introductory session on what is in store for us in the future classroom sessions!

It looks to be exciting. Morning was spent on the registrations etc. The surroundings are really lovely green and lush greenery all around for kilometers together in Nagarbhavi! What a setting to study IPR law! I could not have chosen a better school.

The topics look challenging as on the course material provided! Since this is a part-time course, a lot of the studying will have to come from my side similar to my IIFT EMIB degree; I will spend my time on the weekends at the law school attending classes.

The library session itself was almost one full hour! I am going to utilize their library to the maximum to up my knowledge of law! My grandfather was an acclaimed lawyer almost a century ago and I hope to emulate him albeit in a specialized field of interest of IPR law as applied to my field i.e. Information technology – the law of the modern land!

Will post details on my future posts but NLSIU, here I come!

Written by Naveen Athresh

August 3, 2008 at 7:30 pm

One year PG Diploma in Intellectual Property Rights Law – NLSIU

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Before I begin this post, this is my mantra since the last few years when I have been exposed to this: I have a fondness for IP creation or Intellectual Property creation and this blog probably stands testimony to that fact! Which better place than to study IPR law from India’s topmost institute – National law school of India University (NLSIU).

I have written about this earlier too: http://ecofin.wordpress.com/2007/05/17/captive-product-units/ Read the rest of this entry »