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Consulting|Technology|International business

Specifications of the Tata 1 lac car

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Source: CNN-IBN photo gallery (http://www.ibnlive.com/photogallery/633-14.html#view_start)

Here are the base specifications of this marvel that has drawn the attention of the 1 billion+ Indian population as also the global CEO’s of automotive companies to emulate this model of low cost production of people’s cars. Remember what Volkswagen (people’s car in German or Folkswagen – http://en.wikipedia.org/wiki/Volkswagen) did to Germany early in the 1900’s? The Tata’s might just as well repeat that feat multiplied by several factors in the Indian context – given India’s burgeoning population, growing disposable income and more and more looking for an affordable car that serves their needs!

Ratan’s Tata’s dream has become a reality today and almost all global have been full of commendation for this feat by TATA Motors for their latest innovation that currently does not have competitors since it is right now uncontested market space though this segment will hot up in the years to come but till then the Tata’s can count their volume sales in millions!

  • 624cc Petrol engine (Diesel to follow soon as per Ratan Tata)
  • 33BHP
  • A mileage of 20 kms to a liter and upto 26 kms to a liter on highways
  • A 30 liter petrol tank
  • A 4 door, 5-seater passenger capacity 
  • A rear engine and a front boot
  • A 4 speed manual gear box
  • The sticker price is expected to be about Rs. 1 lacs but the actual on road price is expected to be in the region of Rs. 1.2 lacs
  • Front disc brakes and drums for the rear
  • Euro 4 compliant and has met all crash test norms for frontal impact and side impact to prove the detractors wrong!
  • A top speed of 90kmph
  • Best of all, this car has 21% more space than a conventional Maruthi 800!

    https://ecofin.wordpress.com/2008/01/10/the-tatas-1-lac-car-the-nano-officially-lauched/

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    Written by Naveen Athresh

    January 10, 2008 at 10:15 pm

    One Response

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