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The Tata’s 1 lac car, the Nano, officially launched!

with 11 comments

Tata Nano during launch at Pragati Maidan, New Delhi - Jan 2008

Courtesy/source: http://www.rediff.com

Ratan Tata has made his dream a reality today! Here are some pictures of this machine that is quipped to change the entire Indian automotive landscape in the years to come!

Official production of this car will start later this year but it is to be seen as to whether the Tata’s will stick to their Sticker price or MSRP of Rs. 1 lacs (excluding taxes etc.) for this car.

Congratulations, Ratan Tata, you have made India proud!

A link to an older post on the same topic can be got here: https://ecofin.wordpress.com/2007/07/29/tatas-1-lac-car/

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Written by Naveen Athresh

January 10, 2008 at 1:53 pm

11 Responses

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  1. […] Tata’s 1 lac car Filed under: Automobiles, Beautiful cars, Branding Strategy, International Trade, International business, Micro Economics, Strategy, Supply chain management — Naveen Athresh @ 10:41 am Update: The Tata 1 lac car has been successfully launched by none other than the legendary Ratan Tata – https://ecofin.wordpress.com/2008/01/10/the-tatas-1-lac-car-the-nano-officially-lauched/  […]

  2. Indeed the Nano has been released to many kudos from everyone. While this is a great opportunity for those who do not own cars, are using unsafe two-wheelers as family vehicles and the like, the key questions are: What effect will this have on the Indian traffic? How will this affect the road infrastructure? Are we equipped to handle the additional millions in new traffic? Is THAT safe?

    Rather than ask those same, here’s my post on it.
    http://innowiser.com/blog/2008/01/10/tata-nano-is-gandhi-engineering-the-future-of-cars/

    Cheers.

    Atul

    January 10, 2008 at 10:56 pm

  3. The only problem with this car is that it also looks like it costs a lac.

    betterretail

    January 11, 2008 at 4:46 am

  4. Ratan Tata deserves to be congratulated for establishing himself as a compassionate industry leader, an excellant engineering team leader and a path breaker. His ‘nano’ is the most expressive statement about India’s grand potential also in the feild of engineering and manufacturing field. Kindly visit http://www.krsnakhandelwal.wordpress.com

    krsnakhandelwal

    January 11, 2008 at 6:48 am

  5. i am very excited about tata as i was born in tisco hospital tata,i love tata products whether car,watches……………like to buy tata nano or tata indiva for my parents & sis………….its simply awesome,wowwwwwwwwwwwwwwwwwwwwwww.

    sonai2004

    January 11, 2008 at 11:02 am

  6. my heartiest congratulations to mr. ratan tata……………..hope this car creates blast in the whole world in terms of roadways communication technology…………….fulfils dream of everyone……………..

    sonai2004

    January 11, 2008 at 11:04 am

  7. when it will launches (nano)

    jeevan

    November 15, 2008 at 1:57 pm

  8. […] Posts The Tata’s 1 lac car, the Nano, officially launched!Importance of accounting for the business worldPay your taxes/SAS scheme – […]


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