Consulting|Technology|International business

e-book readers – SONY 505, Kindle 2

with 3 comments

I have been researching these to see if it made sense purchasing either one of them.

My conclusion is that the Kindle 2 is first of all not even made for India so it makes no sense paying $399 for a product with everything else adding further to the cost (the leather casing is extra, the LCD protective cover is extra). never designed the Kindle 2 with India in mind. Further, on the  Kindle 2, PDF conversion to the Kindle 2 format is still in experimental stage – I read their user manual for the Kindle 2 and it supports proprietary formats of for this reader and further more, if you want to read your doc, PDF etc. on the Kindle 2, you first need to email it to who will convert it (there may even be a small fee for this) and then you read it. Bah!

So, that was off. It’s more of an hype than anything else – is my guess though I still like the look and feel of the product – from what I read on the reviews/ratings.

Next, came the SONY e-book readers – the 500, the 505, the 700.

They held some promise due to their support for PDF’s, doc etc. which was also compatible with the desktop computer via a USB. Ok, so far, so good.

However, I read the fine print and realized on reviews that the PDF page navigation on the SONY readers are not great (500 or 505) and furthermore, the 700 touchscreen series is not a direct derivative of the ink based 8 (or 16; in case of Kindle 2) color toned gray as it is with its peers such as the 500, 505.

While I still know little on this e-book reader technology or the potential it holds, for now, I am content with holding my paperbacks or hardbounds (and figured out that this market for real books will NOT go away anytime soon simply because there are no proper substitute methods available) even it means lugging them along wherever I go. I am an avid book reader and something that is more suited to my style without compromising on values or benefits would certainly appeal to me.

I was almost about to ask a friend to purchase it in the US (either the Kindle 2 or the SONY e-book reader) so here’s to all those manufacturers of e-book readers. While  I understand DRM (digital rights management) is critical to protect IP, customer is first and unless you make things suited to worldwide customers with maximum benefits, you are losing on a huge chunk of your revenue in catering only to a small North American market.

Here’s to all those manufacturers making e-book readers: First, get your target audience right. Next, look at India and the potential it holds as a domestic market and you will realize huge benefits if you get your products right; at the right price point.


Written by Naveen Athresh

March 4, 2009 at 11:56 am

3 Responses

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  1. […] had blogged earlier here and here on how and why the kindle is not available for purchase in India and who it’s […]

  2. Very informative text. I’ve found your blog via Yahoo and I’m really glad about the information you provide in your articles. Btw your blogs layout is really broken on the Kmelon browser. Would be great if you could fix that. Anyhow keep up the great work!

    Hollie Lacharite

    February 3, 2010 at 12:00 am

  3. Nice article.
    Thank you 🙂


    September 13, 2010 at 10:13 pm

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