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Archive for the ‘Branding Strategy’ Category

Interaction design (IXD) – design/strategy

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Image courtesy: http://www.amazon.com/About-Face-Essentials-Interaction-ebook/dp/B001C323BI/ref=pd_sim_kinc_1?ie=UTF8&m=AH9CGK6QR37LL

Image courtesy: http://www.amazon.com/Inmates-Are-Running-Asylum-ebook/dp/B000OZ0N62/ref=pd_sim_kinc_2?ie=UTF8&m=AH9CGK6QR37LL

I have always believed in IXD as a forefront of developing and building and selling products customers would love.

I have been in the Product industry for long enough and used to recruit/closely work with a fairly large sized IXD and graphic design team in my previous company so understand the importance of this.

Cooper (http://www.cooper.com/about/books.html) is a major IXD company and I found references to some books by Alan Cooper from Marty Cagan’s book – Inspired so decided to give those a read. Read the rest of this entry »

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Written by Naveen Athresh

January 16, 2011 at 9:46 pm

Apple Mac Store – review

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I have been playing around with the Apple Mac Store over the last weekend and found it absolutely enthralling and easy to use.

I wanted Keynote which I had been using on my MacBook White from quite a while. However, the iWork 09 website gives me the Keynote as part of the total package to buy and install or ship to.

I then tried to goto the Keynote website and it connected me to the Mac Store where I could purchase a licensed copy of Keynote for just $19.99 without Numbers and Pages (part of the bundle with iWork 09). Read the rest of this entry »

Written by Naveen Athresh

January 10, 2011 at 1:40 am

Bought my Dodo iPad case from SFO

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I bought my own custom Dodo case from SFO for my iPad. This is so beautiful and I saw my colleague have a similar one so ordered one online for myself while I was at SFO.

It’s really cool and looks like a real book!

Here is the link to Dodo: http://www.dodocase.com/

Written by Naveen Athresh

December 3, 2010 at 8:23 am

Intuit Money Manager for India

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http://www.intuit-money-manager.intuit.in/

It’s here. The Mint (http://www.mint.com/) acquisition by Intuit earlier in September 2009 (Source: Techcrunch) led the way for Intuit to launch a similar web based product in India. Intuit has its resolve to move away from the shrink-wrapped offerings to web and cloud based product line. It’s popular product line of Quicken (http://quicken.intuit.com/) and QuickBooks – http://quickbooks.intuit.com/(for SMB’s) will probably move more and more towards the cloud model. Read the rest of this entry »

Written by Naveen Athresh

March 2, 2010 at 7:35 am

Economics of the consumer electronics industry in India

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The consumer electronics and gadget industry is booming in India. With the proliferation of mass market gadgets and cheap cellphone handsets, the common man today is able to afford the gadget with pride. Almost 500+ million Indians possess a mobile handset today (Source: http://en.wikipedia.org/wiki/Communications_in_India).

The consumer electronics industry in India is a $ 6 billion industry or Rs. 22000 crores and catering to the needs and wants of a population of over 100 crore people. This is growing at a rate of 10-12% every year. Read the rest of this entry »

Written by Naveen Athresh

February 23, 2010 at 8:28 am

Windows 7 Ultimate – usage review from India

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Windows 7

Image courtesy: http://blogs.ft.com/techblog/files/2009/10/windows7.jpg

It’s early days in my usage of Windows 7 Ultimate but it’s way better than anything I have seen with my last 2.5 years of Vista Ultimate usage.

Let’s come back to some basic items that I feel have improved. Read the rest of this entry »

Written by Naveen Athresh

December 5, 2009 at 12:45 pm

Votonomics

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The Indian general elections -First off, please VOTE, Second,  Vote for a change

The Indian general elections -First off, please VOTE, Second, Vote for a change

I got my new voter id card (I had an old one issued in 2005 as well) yesterday. The process is quick and painless but the queue isn’t. I had to make my way through a long serpantine queue for almost 3 hours – thankfully, the saving grace was the sun had set and this made it bearable to stand in the cool of the summer night.

On a side note, what makes this election special from a Voting economic perspective? Read the rest of this entry »

Written by Naveen Athresh

April 9, 2009 at 11:00 am