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Archive for the ‘Branding Strategy’ Category

What makes a blog unique

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Moving up the value chain in blogging!

Moving up the value chain in blogging!

Content on a blog is king. Yet, many bloggers I see (I have been guilty of this myself!) use repeat content and not much of it appears unique.

I take a pledge: Even if my frequency of posts becomes irregular (it already is, by the way!), on my posts, I will hereon try to make a conscientious effort at putting together unique and different content.  This is not some syndicated web content that you can easily see in some other form on web pages of periodicals or news websites or online journals from where the idea germinated.

We blog with a purpose and that should be served – ensuring the information we disseminate is genuine, unique and interesting (jara hatke! in Hindi) and if taken from other sources, the root of that source is taken than going by heresay!

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Written by Naveen Athresh

April 1, 2009 at 2:44 pm

Why I feel SONY BRAVIA pricing is optimum now

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Two economic concepts we learn from the below link of the “SONY way” are:

1. Horizontal division of labor – SONY practices this as is clear from the link – what is horizontal division of labor? The answer can be found at this link.

2. SONY is currently facing a low margin, high turnover business in LCD TV’s and cannot exit it easily. If it reduces prices to match competition (typical of a red ocean strategy), then it has to drive up volumes (on its sales channel) to make up for it’s lost margins.

Source: http://business.nikkeibp.co.jp/article/eng/20081222/181031/ Read the rest of this entry »

Written by Naveen Athresh

February 24, 2009 at 10:24 am

Barack Obama – Mr. President of the United States of America!

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He is the ultimate modern tech savvy Blackberry wielding Mr President of the United States of America. For once, I see genuine hope in the way the US will go about sorting out its financial mess and it’s foreign policies.

Checkout: http://www.whitehouse.gov

As with most Americans and millions from other countries and their citizens, I did not miss his swearing-in ceremony that was held in Washington DC on 20th January 2009 on television – that marked a new era in world history!

Good luck – President Obama. May god be with you in all your endeavours! We have hopes on you to revitalize the world and of course, with it, the United States and my country, India!

Brand Obama is sure flying high!

Written by Naveen Athresh

January 22, 2009 at 7:52 pm

Google search / how do they do it?

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It’s not so easy. I was watching a lot of training sessions to understand how they do their search so efficiently and effectively.

It turns out, there is quite a logic that runs at the backend and none of it is fluke. They hire PhD’s to do stuff and even here, they try to understand the context of the user’s abstract search query in real world terms and usage and application. ex: a simple “Dr.” can be used in multiple contexts. One could be the real doctor. Or it could be “Drive” that form a part of some US addresses. Or it could be “denominator”. Or it could be “Dr.” and coupled with its other search terms. The permutations and combinations are just mind boggling and yet Google almost always gets it right – doesn’t it? HOW DO THEY DO IT? 

It is only after their built-in artificial intelligence kicks in to give users’ not just a sorted relevant search result list but one that makes sense to them as well. This is no easy ask and hats off to the folks at Google for getting this right.

I listened to a lot of presentations and keynotes from:

Marissa Mayer
Vice President, Search Products & User Experience
 

who is a workoholic and most of her presentations gave me a new dimension to understand GUI, usability and user experience.

http://www.google.com/corporate/execs.html#marissa

Google truly is a world-class company and I have blogged about them about an year and a half ago as well on the book – The Google story which I found enthralling as well.

Written by Naveen Athresh

December 11, 2008 at 1:57 pm

US Government bails out CITIGROUP

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As expected, the US Government bails out CITIGROUP. They are extending a lifeline of $20 billion at a higher rate of interest than that given by the TARP plan. Also, they plan to absorb some of the bad assets provided CITI takes the initial $5 billion followed by the US Government followed by the FDIC (the total gurantee amount by the US Government, FDIC and Federal reserve might amount to almost $300+ billion). In return, the US Government gets preferred shares of CITI (NYSE: C). Bonuses of executives (executive compensation) would have to have the Government’s approval.

Let’s see how it pans out but allowing a 200 year old bank operating in 106 countries to fail would have proved catastrophic.

Can large banks fail / CITIBANK on the brink

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I saw the developments of the last week where CITI (NYSE: C) shares really fell to $3 a share and was in danger of going bust as public confidence was eroding sharply. CITI faces a real threat of a collapse.

There were two options open to the board: 1. Fire the CEO, Vikram Pandit as a sacrificial lamb, 2. split the company and sell the parts or whole of the company. Read the rest of this entry »

My experience with the MacBook

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I am so clearly blown away by the Mac that it is hard to put it in words.

The sheer power of my first love – UNIX – combined with the beauty of the Mac graphics has clearly been a humbling experience for a Windows user like me! To learn about the Mac OS X or the MacBook, my favorite one-stop shop has been YouTube and Steve Jobs keynotes – this is how I learnt about my iPhone before I could purchase it.

The exquisite design, the ease of access of what I need, no Adobe to goto for my PDF’s, Neo Office, have all been awesome!

It was worth the buy or rather the exchange over my DELL 12″ Windows Vista notebook!

Written by Naveen Athresh

November 17, 2008 at 12:12 pm